Trucks of the Future: How Auto Gallery is bringing Armenia into the Scania family and changing the rules of the game
23.06.2026,
11:38
The official opening of a representative office for Scania, one of the world's leading manufacturers of trucks and buses, was a significant event for the Armenian transport market.
YEREVAN, June 22. /ARKA/. The official opening of a representative office for Scania, one of the world's leading manufacturers of trucks and buses, was a significant event for the Armenian transport market. This is not simply the introduction of a new brand, but a statement that aims to change the very logic of freight transportation: from a one-time purchase of equipment to long-term service, efficiency calculations, and business support throughout the entire vehicle lifecycle. Auto Gallery has become Scania's official partner in Armenia.
"Auto Gallery is introducing a new business model to the Armenian market with an emphasis on efficiency, predictable production costs, service, and savings for the customer," said Gevorg Gevorgyan, founder and director of the company, during the opening ceremony, answering questions from ARKA news agency.
According to him, the full model range, warranty and technical service, specialized financial instruments, and trade-in and buyback systems will be offered in Armenia.
From selling a car to comprehensive solutions
Gevorgyan noted that Scania's arrival could be a game-changer in the Armenian heavy-duty truck market. While many companies previously looked primarily at price when selecting equipment, the new approach calls for evaluating a vehicle based on its efficiency throughout its entire service life.
Scania's key advantages, according to the head of Auto Gallery, are durability, minimal time and resources required for maintenance, and modern technology. These factors, over the long term, allow businesses to reduce costs, more accurately calculate transportation costs, and increase productivity.
He noted that Auto Gallery positions itself not as a traditional vehicle dealer, but as a provider of comprehensive solutions. The company offers customers tools designed to facilitate vehicle operation: financing, buyback, trade-in, service support, and cost optimization consulting. In this sense, Scania's arrival in Armenia is important not only for large carriers. It could also impact the broader logistics market, where vehicle reliability, predictable costs, and the ability to quickly adapt to new routes and customer requirements are increasingly important.
"We also have a special offer related to the opening of our representative office: over the next 45 days, all Scania drivers in Armenia are invited to a free technical inspection. During this inspection, our specialists, who have the necessary certifications and training, will inspect your vehicles, offer solutions, and strive to continue working with you, drawing on their professional skills," Gevorgyan stated.
He added that special offers will also be available for vehicle purchases over the next 45 days: three years or 350,000 km of free maintenance.
Armenia has become part of the Scania family
One of the key themes at the ceremony was the "Scania family" concept. For the brand, this isn't just a figurative expression, but a concrete model for customer relationships: the purchase of a truck marks the beginning of a long-term partnership, in which the manufacturer and authorized representative support the owner throughout the vehicle's lifecycle.
Stefan Dorski, Executive Regional Director, Head of Africa, Middle East and Central Asia, Scania CV AB; Chairman of the Board, Scania Central Asia., noted that choosing a partner is always a strategic decision for the company. Scania transfers to its partner not only the right to represent the brand but also responsibility for its reputation, service, and customer care.
According to Stefan Dorski, Gevorg Gevorgyan's team impressed with their willingness to invest, develop, and create a service infrastructure in Armenia that meets the brand's standards. He emphasized that Scania and Auto Gallery share the same values, primarily in their approach to customers and service quality.
Responding to ARKA's question about whether Armenia has become part of the Scania family, Stefan Dorski affirmatively replied, "100 percent." He also stated that being part of this family is a great responsibility, as it is not only about supplying trucks, but also about providing the premium service that customers expect from a brand of this level.
Economy, reliability and driver safety
Stefan Dorsky highlighted fuel efficiency as one of the main reasons why transport companies should choose Scania. For any carrier, a truck is a business tool, which means not only technical specifications are important, but also how much the vehicle earns and how much it costs to operate.
According to him, Scania offers one of the best fuel consumption rates, high uptime, and minimal downtime. For transport operators, this means not only reduced costs but also more stable contract fulfillment.
A Scania representative specifically emphasized the importance of driver safety and comfort. A modern cab, ergonomics, and working environment are becoming a significant competitive advantage for carriers, as qualified drivers are difficult to attract and retain. Good equipment helps companies compete for the best specialists in the market.
A Signal for the Economy and Investment Environment
Armenia's Deputy Minister of Economy, Narek Hovakimyan, called the opening of Scania's representative office an important event not only for the transport sector but also for the country's economic development, investment environment, and international business cooperation.
According to him, the entry of an international brand with a strong reputation into the market demonstrates growing trust in Armenia, its investment attractiveness, and the development of its business environment. It also signals to foreign companies that the country is open to new technologies, long-term cooperation, and modern service models.
The official presence of Scania, as the Deputy Minister noted, is indicative of a transition to more modern standards in the transport and service sectors.
European and Swedish accent
The Head of the European Union Delegation to Armenia, Vasilis Maragos, called the opening of the official Scania service center an important milestone for Auto Gallery and the country's transport and logistics infrastructure. He noted that, given the need to diversify trade, logistics is becoming a key challenge for Armenian businesses.
According to Maragos, small and medium-sized companies need not only transportation solutions but also access to best international practices, high-quality service, and modern technologies. Scania's presence in the Armenian market will contribute to the country's competitiveness.
He also noted that Auto Gallery is one of the successful investments of Amber Capital, a fund co-financed by the European Union. This example, according to the Head of the EU Delegation, demonstrates that impact investing and equity financing in Armenia can be effective and attract private capital to promising areas.
Swedish Ambassador to Armenia, Eva Sundqvist, noted that Scania is a shining symbol of Swedish industry. According to her, the brand embodies the qualities associated with Sweden worldwide: innovation, reliability, advanced technology, user-friendly design, high-quality service, and international recognition.
A New Bar for the Market
Scania's official arrival through Auto Gallery opens a new stage in the development of the commercial vehicle market in Armenia. For carriers, this means access to world-class technology, official service, transparent financial instruments, and long-term support.
The project has broader implications for the country's economy. It aligns with the agenda of modernizing logistics, diversifying trade, and increasing the competitiveness of Armenian businesses. At a time when transportation costs, supply reliability, and service quality are becoming critical, such investments can have implications far beyond the automotive market.
Auto Gallery emphasizes: Scania in Armenia is more than just a new brand in the company's portfolio. It is a promise to be close to customers, helping them measure efficiency, reduce costs, and develop their businesses through technology and service. That is why the ceremony participants spoke not only about trucks but also about Armenia joining the large Scania family.
Auto Gallery CJSC was founded in 2023 and is managed by a team with ten years of experience. Auto Gallery is the official representative of IM Motors and Saic Maxus brands, as well as CATL and Scania in Armenia.
"Auto Gallery is introducing a new business model to the Armenian market with an emphasis on efficiency, predictable production costs, service, and savings for the customer," said Gevorg Gevorgyan, founder and director of the company, during the opening ceremony, answering questions from ARKA news agency.
According to him, the full model range, warranty and technical service, specialized financial instruments, and trade-in and buyback systems will be offered in Armenia.
From selling a car to comprehensive solutions
Gevorgyan noted that Scania's arrival could be a game-changer in the Armenian heavy-duty truck market. While many companies previously looked primarily at price when selecting equipment, the new approach calls for evaluating a vehicle based on its efficiency throughout its entire service life.
Scania's key advantages, according to the head of Auto Gallery, are durability, minimal time and resources required for maintenance, and modern technology. These factors, over the long term, allow businesses to reduce costs, more accurately calculate transportation costs, and increase productivity.
He noted that Auto Gallery positions itself not as a traditional vehicle dealer, but as a provider of comprehensive solutions. The company offers customers tools designed to facilitate vehicle operation: financing, buyback, trade-in, service support, and cost optimization consulting. In this sense, Scania's arrival in Armenia is important not only for large carriers. It could also impact the broader logistics market, where vehicle reliability, predictable costs, and the ability to quickly adapt to new routes and customer requirements are increasingly important.
"We also have a special offer related to the opening of our representative office: over the next 45 days, all Scania drivers in Armenia are invited to a free technical inspection. During this inspection, our specialists, who have the necessary certifications and training, will inspect your vehicles, offer solutions, and strive to continue working with you, drawing on their professional skills," Gevorgyan stated.
He added that special offers will also be available for vehicle purchases over the next 45 days: three years or 350,000 km of free maintenance.
Armenia has become part of the Scania family
One of the key themes at the ceremony was the "Scania family" concept. For the brand, this isn't just a figurative expression, but a concrete model for customer relationships: the purchase of a truck marks the beginning of a long-term partnership, in which the manufacturer and authorized representative support the owner throughout the vehicle's lifecycle.
Stefan Dorski, Executive Regional Director, Head of Africa, Middle East and Central Asia, Scania CV AB; Chairman of the Board, Scania Central Asia., noted that choosing a partner is always a strategic decision for the company. Scania transfers to its partner not only the right to represent the brand but also responsibility for its reputation, service, and customer care.
According to Stefan Dorski, Gevorg Gevorgyan's team impressed with their willingness to invest, develop, and create a service infrastructure in Armenia that meets the brand's standards. He emphasized that Scania and Auto Gallery share the same values, primarily in their approach to customers and service quality.
Responding to ARKA's question about whether Armenia has become part of the Scania family, Stefan Dorski affirmatively replied, "100 percent." He also stated that being part of this family is a great responsibility, as it is not only about supplying trucks, but also about providing the premium service that customers expect from a brand of this level.
Economy, reliability and driver safety
Stefan Dorsky highlighted fuel efficiency as one of the main reasons why transport companies should choose Scania. For any carrier, a truck is a business tool, which means not only technical specifications are important, but also how much the vehicle earns and how much it costs to operate.
According to him, Scania offers one of the best fuel consumption rates, high uptime, and minimal downtime. For transport operators, this means not only reduced costs but also more stable contract fulfillment.
A Scania representative specifically emphasized the importance of driver safety and comfort. A modern cab, ergonomics, and working environment are becoming a significant competitive advantage for carriers, as qualified drivers are difficult to attract and retain. Good equipment helps companies compete for the best specialists in the market.
A Signal for the Economy and Investment Environment
Armenia's Deputy Minister of Economy, Narek Hovakimyan, called the opening of Scania's representative office an important event not only for the transport sector but also for the country's economic development, investment environment, and international business cooperation.
According to him, the entry of an international brand with a strong reputation into the market demonstrates growing trust in Armenia, its investment attractiveness, and the development of its business environment. It also signals to foreign companies that the country is open to new technologies, long-term cooperation, and modern service models.
The official presence of Scania, as the Deputy Minister noted, is indicative of a transition to more modern standards in the transport and service sectors.
European and Swedish accent
The Head of the European Union Delegation to Armenia, Vasilis Maragos, called the opening of the official Scania service center an important milestone for Auto Gallery and the country's transport and logistics infrastructure. He noted that, given the need to diversify trade, logistics is becoming a key challenge for Armenian businesses.
According to Maragos, small and medium-sized companies need not only transportation solutions but also access to best international practices, high-quality service, and modern technologies. Scania's presence in the Armenian market will contribute to the country's competitiveness.
He also noted that Auto Gallery is one of the successful investments of Amber Capital, a fund co-financed by the European Union. This example, according to the Head of the EU Delegation, demonstrates that impact investing and equity financing in Armenia can be effective and attract private capital to promising areas.
Swedish Ambassador to Armenia, Eva Sundqvist, noted that Scania is a shining symbol of Swedish industry. According to her, the brand embodies the qualities associated with Sweden worldwide: innovation, reliability, advanced technology, user-friendly design, high-quality service, and international recognition.
A New Bar for the Market
Scania's official arrival through Auto Gallery opens a new stage in the development of the commercial vehicle market in Armenia. For carriers, this means access to world-class technology, official service, transparent financial instruments, and long-term support.
The project has broader implications for the country's economy. It aligns with the agenda of modernizing logistics, diversifying trade, and increasing the competitiveness of Armenian businesses. At a time when transportation costs, supply reliability, and service quality are becoming critical, such investments can have implications far beyond the automotive market.
Auto Gallery emphasizes: Scania in Armenia is more than just a new brand in the company's portfolio. It is a promise to be close to customers, helping them measure efficiency, reduce costs, and develop their businesses through technology and service. That is why the ceremony participants spoke not only about trucks but also about Armenia joining the large Scania family.
Auto Gallery CJSC was founded in 2023 and is managed by a team with ten years of experience. Auto Gallery is the official representative of IM Motors and Saic Maxus brands, as well as CATL and Scania in Armenia.
