PPLS Rooms Co-living and Villa3 Community Hub Open in Dilijan as Part of Green Rock’s Mixed-Use Development
YEREVAN, June 17. /ARKA/. Two new projects — PPLS Rooms Co-living and Villa3 Community Hub — have officially opened in Dilijan. Both projects form part of Green Rock’s broader development strategy for Dilijan. The projects will be operated by Green Rock Operations.
The new projects support a range of ways people engage with the city — from short stays and study programs to long-term living, remote work, and entrepreneurship.
PPLS Rooms Co-living: Affordable and Modern Living in Dilijan
Located at 142/3 Myasnikyan Street, just a few minutes from the city center, PPLS Rooms was developed in response to the growing demand for affordable, high-quality accommodation in Dilijan. The project is designed to accommodate both short-term visitors and long-term residents.
The co-living features 60 rooms and can accommodate up to 120 residents at a time. The building combines shared and private living options: the lower floors are organized around a shared living concept, with shared kitchens and common areas, while the upper floors offer more private accommodation options.
PPLS Rooms is designed for a diverse audience, including students, professionals, company employees, freelancers, tourists, and long-term residents. The project is expected to welcome up to 8,000 guests and residents annually.
The property is located in a part of Dilijan that has historically seen less tourism and business activity. By attracting a steady flow of residents and visitors, the project is expected to generate demand for local services and contribute to the development of the surrounding neighbourhood.
Villa3 Community Hub: A Space for Work, Creativity, and Collaboration
Villa3 Community Hub is a new community space designed to foster connections, exchange ideas, and support collaborative projects.
The hub is intended for both local residents and visiting professionals, digital nomads, students, entrepreneurs, and members of the creative industries. Villa3 includes coworking areas, meeting rooms, a library, a lecture space, lounge areas, and an outdoor terrace.
The interior design was developed in collaboration with the international architecture and design studio IND. One of the hub’s signature features is a central fireplace created from recycled plastic using 3D-printing technology.
Villa3 has also completed an EDGE assessment, an international standard that measures the environmental efficiency of buildings. According to the assessment, the project is expected to reduce energy use by 35%, water use by 30%, and the carbon footprint of building materials by 39%.
The concept of Villa3 is inspired by the idea of the “third place” — a space that exists between home and work, where people can gather, connect, and build community. For growing cities, such spaces play an important role in modern urban development by helping attract talent, encouraging collaboration, and strengthening local communities.
Vazgen Gevorkyan, Strategic Advisor of Green Rock:
“Dilijan has changed significantly over the past few years and is becoming increasingly recognized as an international destination. At the same time, people’s expectations of the city are evolving — they need modern spaces for living, working, and learning.
PPLS Rooms and Villa3 are part of this transformation. Our goal is to create an environment that is attractive to young families, professionals, students, and everyone who sees their future in Dilijan. Green Rock views this work as a long-term commitment to the city and its community.
We are grateful for the trust we experience from the local community. Meaningful development is only possible when it happens in partnership with the people who live here.”
Katerina Danekina, CEO of Green Rock:
“As Dilijan continues to grow, the city needs not only new jobs but also the infrastructure that supports everyday life. Over the coming years, Green Rock’s projects are expected to create up to 800 jobs, and it is important for us that housing, workspaces, and community infrastructure develop alongside that growth.
PPLS Rooms and Villa3 are part of this effort. These spaces help the city welcome more students, professionals, entrepreneurs, and visitors, while also creating new opportunities for local businesses and services.”
About Green Rock and Green Rock Operations
Green Rock is a company rooted in Dilijan, developing large-scale territorial projects by shaping ecosystems of the future. We work at the intersection of infrastructure, culture, education, and economy — designing spaces that are locally grounded and globally relevant.
Green Rock Operations is an operational and management company focused on launching, developing, and efficiently running projects in the hospitality, real estate, and lifestyle sectors. It provides a full cycle of operations, from concept development and business model creation to day-to-day management and financial performance control.
