EU-Armenia SME Fund invested $6 million in Bacon Holding to spur growth and strengthen its market position
Established in 1995, the Company has developed into one of the leaders in its sector, supported by strong brand positioning and consistent product quality. It maintains a strong domestic market presence and a diversified product offering aligned with evolving consumer preferences.
The investment will support a comprehensive development strategy centred on operational modernisation and infrastructure enhancement. Key priorities include process automation and upgrades to logistics capabilities, aimed at improving efficiency, scalability and execution quality. In parallel, the Company will advance product portfolio development and strengthen its commercial platform to support continued market expansion, export and long-term value creation.
Anushavan Simonyan, CEO of Amber Capital Armenia, said:
“We are very pleased to have secured this investment, which followed several months of negotiations. Our partnership is focused on unlocking the Company’s full commercial potential through smart use of capital, robust corporate governance and disciplined, transparent financial management. We see meaningful opportunities for market share expansion and sustainable long-term growth.”
Pavlik Margaryan, shareholder of Bacon Product, said:
“This partnership provides Bacon Product with both capital and strategic expertise to move into the next stage of development. Together with Amber Capital, we aim to accelerate growth, introduce new products and further consolidate our position in the local market and abroad.”
The EU-Armenia SME Fund, a private equity fund managed by Amber Capital Armenia, was launched in Armenia in January 2020 with investments from the European Union (EU), European Bank for Reconstruction and Development (EBRD), Amundi-ACBA Asset Management, the Hirair and Anna Hovnanian Foundation and the investment team of Amber Capital. The Fund has since raised further capital from C-Quadrat Ampega Asset Management Armenia, the Dutch Entrepreneurial Development Bank (FMO) and the Government of Armenia, as well as a number of Diaspora investors, with total committed capital of over USD 60 million. The Fund is committed to financing the sustainable growth of Armenian businesses through capital investments and introduction of high standards of environmental, social and corporate governance practices.