Business plan of establishment of the Center of Excellency of Kotler in Armenia to be ready in the next months
16.11.2011,
23:29
Business-plan on the establishment of “Center of Excellency of Philip Kotler” in Armenia will be ready in the next months, President of Armenian Marketing Association (AMA) Aram Navasardyan informed ARKA News Agency.
YEREVAN, November 16. /ARKA/. Business-plan on the establishment of “Center of Excellency of Philip Kotler” in Armenia will be ready in the next months, President of Armenian Marketing Association (AMA) Aram Navasardyan informed ARKA News Agency.
It is planned to open the center in the frame of the program “Phillip Kotler in Armenia: 11.11.11”. For participation in the given program famous marketing specialist, Prof. Phillip Kotler arrived in Yerevan on Sunday with five-day visit.
“We would not want now to talk about any specific dates of opening of the Center, as well as the cost of the project. I think that first of all it is necessary to clearly think over the mechanisms and the concept”, said Navasardyan.
The State will assist this structure, different private investors - local and international organizations and companies, will allocate funds.
He said that it is also planned to establish an incubator by branches of economy. Its function will be provision of consultations and conduction of studies in the frames of world summits which will be organized worldwide by Kotler’s initiative.
Navasardyan emphasized the importance of the establishment of the Center in Armenia which will increase educational and research level in the country. In this regard he said that the large scientific potential and high educational level in the country became one of the reasons by which Kotler selected Armenia for opening the only Center of Excellency in the region.
It is envisaged that experts in the sphere of marketing from the countries of the world will teach in the Center. Applications have been already received from entrepreneurs of Georgia, Iran and Turkey who expressed willingness in sending their experts for studying in the Center of Excellency, as well as send their specialists for teaching.
It is desirable to open the Center in one of economically more developed regions of Armenia and not in Yerevan which can trigger the development of local infrastructure.
The program “Phillip Kotler in Armenia: 11.11.11” initiated by the Armenian Marketing Association is called to provide dynamic development of Armenia and transfer from extensive management to developed and prosperous management. It is also targeted at changing the understanding of the role and meaning of marketing in Armenia, introduction of new and modern rules of business conduction applying new marketing instruments, including Kotler’s program “Marketing 3.0”.
In the frames of the program “Phillip Kotler in Armenia: 11.11.11”, the company “Kotler Impact” plans to establish in Armenia a “Center of Excellency of Phillip Kotler” which will become the only center of marketing and management on international level in the region. Local and foreign marketing specialists from the countries of the region and CIS countries will study and increase qualification in the center. --0--
It is planned to open the center in the frame of the program “Phillip Kotler in Armenia: 11.11.11”. For participation in the given program famous marketing specialist, Prof. Phillip Kotler arrived in Yerevan on Sunday with five-day visit.
“We would not want now to talk about any specific dates of opening of the Center, as well as the cost of the project. I think that first of all it is necessary to clearly think over the mechanisms and the concept”, said Navasardyan.
The State will assist this structure, different private investors - local and international organizations and companies, will allocate funds.
He said that it is also planned to establish an incubator by branches of economy. Its function will be provision of consultations and conduction of studies in the frames of world summits which will be organized worldwide by Kotler’s initiative.
Navasardyan emphasized the importance of the establishment of the Center in Armenia which will increase educational and research level in the country. In this regard he said that the large scientific potential and high educational level in the country became one of the reasons by which Kotler selected Armenia for opening the only Center of Excellency in the region.
It is envisaged that experts in the sphere of marketing from the countries of the world will teach in the Center. Applications have been already received from entrepreneurs of Georgia, Iran and Turkey who expressed willingness in sending their experts for studying in the Center of Excellency, as well as send their specialists for teaching.
It is desirable to open the Center in one of economically more developed regions of Armenia and not in Yerevan which can trigger the development of local infrastructure.
The program “Phillip Kotler in Armenia: 11.11.11” initiated by the Armenian Marketing Association is called to provide dynamic development of Armenia and transfer from extensive management to developed and prosperous management. It is also targeted at changing the understanding of the role and meaning of marketing in Armenia, introduction of new and modern rules of business conduction applying new marketing instruments, including Kotler’s program “Marketing 3.0”.
In the frames of the program “Phillip Kotler in Armenia: 11.11.11”, the company “Kotler Impact” plans to establish in Armenia a “Center of Excellency of Phillip Kotler” which will become the only center of marketing and management on international level in the region. Local and foreign marketing specialists from the countries of the region and CIS countries will study and increase qualification in the center. --0--
