Armenian Marketing Association and Institute of Marketing of Finland plan to establish cooperation
15.11.2011,
23:10
Armenian Marketing Association and Institute of Marketing in Finland plan to establish cooperation in the nearest future, said representative of Finnish side Yuri Sishchikov to the journalists.
YEREVAN, November 15. /ARKA/. Armenian Marketing Association and Institute of Marketing in Finland plan to establish cooperation in the nearest future, said representative of Finnish side Yuri Sishchikov to the journalists.
Sishchikov is in Yerevan for participation in one of the seminars in the frames of the program “Phillip Kotler in Armenia: 11.11.11”.
The program “Phillip Kotler in Armenia: 11.11.11” is called to provide dynamic development of Armenia and transfer from extensive management to developed and prosperous management. It is also targeted at changing the understanding of the role and meaning of marketing in Armenia, introduction of new and modern rules of business conduction applying new marketing instruments, including Kotler’s program “Marketing 3.0”.
For participation in the given program, Professor of international marketing of high school of management of J.L.Kellog in North-West University of USA, classic of marketing Phillip Kotler arrived in Yerevan on Sunday with five-day visit.
“By the initiative of the Association we intend to organize such an event in Finland with participation of Phillip Kotler, as well as launch a program on experience exchange in different industries. We plan that representatives of Armenian companies will visit Finland for a week for participation in a learning program and Finnish colleagues will visit Armenia”, said Sishchikov.
Currently, possibility of cooperation in the sphere of financial management, banking marketing and urban governance is in the phase of discussion.
In the frames of the program “Phillip Kotler in Armenia: 11.11.11”, the company “Kotler Impact” plans to establish in Armenia a “Center of Excellency of Phillip Kotler” which will become the only center of marketing and management on international level in the region. Local and foreign marketing specialists from the countries of the region and CIS countries will study and increase qualification in the center.
ARKA News Agency is the general information sponsor of the program in Internet. --0--
Sishchikov is in Yerevan for participation in one of the seminars in the frames of the program “Phillip Kotler in Armenia: 11.11.11”.
The program “Phillip Kotler in Armenia: 11.11.11” is called to provide dynamic development of Armenia and transfer from extensive management to developed and prosperous management. It is also targeted at changing the understanding of the role and meaning of marketing in Armenia, introduction of new and modern rules of business conduction applying new marketing instruments, including Kotler’s program “Marketing 3.0”.
For participation in the given program, Professor of international marketing of high school of management of J.L.Kellog in North-West University of USA, classic of marketing Phillip Kotler arrived in Yerevan on Sunday with five-day visit.
“By the initiative of the Association we intend to organize such an event in Finland with participation of Phillip Kotler, as well as launch a program on experience exchange in different industries. We plan that representatives of Armenian companies will visit Finland for a week for participation in a learning program and Finnish colleagues will visit Armenia”, said Sishchikov.
Currently, possibility of cooperation in the sphere of financial management, banking marketing and urban governance is in the phase of discussion.
In the frames of the program “Phillip Kotler in Armenia: 11.11.11”, the company “Kotler Impact” plans to establish in Armenia a “Center of Excellency of Phillip Kotler” which will become the only center of marketing and management on international level in the region. Local and foreign marketing specialists from the countries of the region and CIS countries will study and increase qualification in the center.
ARKA News Agency is the general information sponsor of the program in Internet. --0--
