How to position entrepreneur's self in the business world? (VIDEO))
YEREVAN, April 2. /ARKA/. Representatives of the Armenian business community met lately at the Acba Business Club to converse about the importance of personal branding in business, to exchange experience and to establish new business contacts.
The special guest of the event was Armen Avag Avaghyan, co-founder of Hexact Company, marketer, author of many successful advertising projects, who discussed with the members of Acba Business Club the topic of "person-brand", spoke about how to position one's self in the business sphere and one's personal brand, as well as how to present oneself correctly to become more noticeable.
"Today the topic of marketing is more than relevant. Any company faces the problem of positioning, increasing sales, winning new markets and attracting new target customers. After each training session, we get feedback from Acba Business Club members, ask them about their expectations, what they would like to hear, what they expect from us so that we can provide them with what they want," said Arsen Melkonyan, Deputy General Director of Acba Bank for Coordination of Business Functions.
"In 21st century marketing, it is important to gather an audience and build your brand. For the audience it is very important who ios the speaker, what he/she says and how. I welcome meetings and business clubs with this kind of format and thank Acba for giving me this opportunity. As they say, shoulder to shoulder we will roll mountains. This format is an important condition for that," said Armen Avag Avagyan, co-founder of Hexact.
Acba is the first bank in Armenia to unite the business community in such a format, creating a new culture and partnerships. In addition to financial services, it is important for the bank to create additional value for the economy and support representatives of the business community.
They can join the Acba Business Club at sme.acba.am, where they will also learn about upcoming events and special offers for partners.
Acba Bank is controlled by the Central Bank of Armenia. -0-
